Types of Innovation
Sustaining
An innovation that does not affect existing markets.
- Evolutionary
An innovation that improves a product in an existing market in ways that customers are expecting. (E.g., fuel injection)- Revolutionary (discontinuous, radical)
An innovation that is unexpected, but nevertheless does not affect existing markets. (E.g., the automobile)Disruptive
An innovation that creates a new market by applying a different set of values, which ultimately (and unexpectedly) overtakes an existing market. (E.g., the lower priced Ford Model T)

![sharpsblog:
the US areas that got the most VC funding in 2012 [crain’s]](http://25.media.tumblr.com/e7bf2b9e47309c370d50ab5272e83274/tumblr_mh387xvz4b1ryys2ao1_1280.png)


